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During the 1980s, crime in New York was a big challenge for the authorities. Making a long story short, there were two options: police presence all around the city (what is impossible) or think about crime as an epidemic. Those epidemics involved quite simple things and they lied in the principle called “the power of context”. Epidemics are sensible to conditions and changing those conditions can reverse the breakthrough of the epidemic. NY did that focusing in a lot of small details following the Broken Windows Theory: if a window is broken and left unrepaired, people will conclude that there are no consequences and nobody takes care about it. They are invitations for criminals to go further. They did it and the crime rate decreased abruptly but not smoothly (Gladwell, 2000). Sales as a contagion process. Comentarios (0)
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